Privacy Policy

Redmark Automobile

Last Updated: 30 October 2026

At Redmark Automobile, we respect your privacy and are committed to protecting the personal information you share with us when visiting our website, enquiring about vehicles, purchasing a car, or requesting car hire services.

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you interact with our website and services.

By using our website or providing us with your personal information, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Redmark Automobile is a car sales and car hire business operating in Kenya. We help individuals, families, and businesses explore vehicles available for purchase and hire.

Website: https://red.thepremierhardware.co.ke/

Business Name: Redmark Automobile

Location: Kenya

For privacy-related questions, please contact us through the contact form on our website.

2. Information We Collect

We may collect personal information when you browse our website, complete an enquiry form, contact our team, or request our services.

Personal Information

Depending on your interaction with us, this may include:

• Full name

• Phone number

• Email address

• Location or physical address

• Information provided through contact and enquiry forms

• Vehicle preferences and purchase requirements

• Car hire dates, duration, and vehicle preferences

• Communication records and correspondence

Additional Information for Car Hire

Where necessary to process a car hire request, we may request additional information, such as:

• Driving licence details

• National identification or passport information

• Driver eligibility information

• Pick-up and return details

• Payment and billing information

We only request information reasonably necessary for the relevant service and applicable legal requirements.

Automatically Collected Information

When you visit our website, certain technical information may be collected automatically, including:

• IP address

• Browser type

• Device information

• Operating system

• Pages visited

• Website interaction data

• Referral sources

• Cookies and similar technologies

This information helps us understand website usage, improve performance, and maintain security.

3. How We Use Your Information

Redmark Automobile may use collected information for the following purposes:

1. Responding to enquiries: Answering questions about cars for sale, car hire availability, pricing, and other services.

2. Processing car sales requests: Assisting customers with vehicle selection, purchase enquiries, and related communications.

3. Managing car hire services: Processing booking enquiries, confirming availability, coordinating vehicle collection and return, and administering rental arrangements.

4. Customer communication: Providing information, quotations, booking updates, and customer support.

5. Website improvement: Understanding how visitors interact with our website and improving functionality and user experience.

6. Security and fraud prevention: Protecting our website, customers, and business against unauthorised activities.

7. Legal compliance: Meeting applicable legal, regulatory, accounting, and recordkeeping obligations.

8. Marketing communications: Sending promotional information where you have consented or where otherwise permitted by applicable law.

We do not use your personal information for purposes incompatible with those for which it was collected without an appropriate legal basis.

4. Legal Basis for Processing Personal Data

We process personal information in accordance with applicable Kenyan data protection laws, including the Data Protection Act, 2019.

Depending on the circumstances, our processing may be based on:

• Your consent

• The need to take steps before entering into a contract

• The performance of a contract

• Compliance with a legal obligation

• Our legitimate interests, where permitted by law and balanced against your rights

Where consent is required, you may withdraw it at any time, subject to applicable legal requirements.

5. Cookies and Website Analytics

Our website may use cookies and similar technologies to improve website functionality, understand visitor behaviour, and enhance the browsing experience.

Cookies may be used to:

• Remember website preferences

• Support essential website functions

• Analyse website traffic and performance

• Improve website usability

• Support advertising and marketing activities, where applicable

You can manage or disable cookies through your browser settings.

Some website features may not function correctly if certain cookies are disabled.

Where required by law, we will seek your consent before placing non-essential cookies.

6. How We Share Personal Information

Redmark Automobile does not sell your personal information to third parties.

We may share information with trusted third parties where necessary for legitimate business purposes, including:

• Website hosting and technical support providers

• Payment processing providers

• Vehicle-related service providers involved in fulfilling your request

• Customer communication and booking service providers

• Professional advisers, where necessary

• Government agencies or regulatory authorities when legally required

Third parties receiving personal information must handle it appropriately and in accordance with applicable data protection requirements.

We only share information that is reasonably necessary for the intended purpose.

7. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

These measures may include:

• Secure website connections

• Access controls

• Appropriate website security practices

• Restricted access to customer information

• Regular security and maintenance reviews

Although we take reasonable precautions, no internet-based transmission or electronic storage system can be guaranteed to be completely secure.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including customer service, contractual obligations, accounting, dispute resolution, and legal compliance.

Retention periods may vary depending on the type of information and the applicable legal requirements.

When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it, unless continued retention is legally required or permitted.

9. Your Data Protection Rights

Under applicable Kenyan data protection laws, you may have the right to:

• Be informed about how your personal information is collected and used.

• Access personal information we hold about you.

• Request correction of inaccurate or outdated information.

• Object to certain processing activities.

• Request deletion of personal information where applicable.

• Request the transfer of your personal information where applicable.

• Withdraw consent where processing relies on consent.

To exercise your rights, please contact us through our website.

We may need to verify your identity before processing certain requests.

You may also lodge a complaint with Kenya’s Office of the Data Protection Commissioner (ODPC) if you believe your personal data protection rights have been violated.

10. Third-Party Websites and Links

Our website may contain links to third-party websites, including social media platforms, vehicle-related services, and external resources.

These websites operate independently and may have their own privacy policies.

Redmark Automobile is not responsible for the privacy practices, security, or content of external websites.

We encourage visitors to review the privacy policies of third-party websites before providing personal information.

11. WhatsApp, Phone and Email Communications

Customers may contact Redmark Automobile through WhatsApp, telephone, email, or website enquiry forms.

When you contact us through these channels, we may collect and retain the information you voluntarily provide to respond to your enquiry and assist with our services.

Communications through third-party platforms such as WhatsApp are also subject to the privacy practices and terms of those platforms.

We recommend avoiding the transmission of sensitive personal information through unsecured communication channels.

12. Children’s Privacy

Our website and services are primarily intended for adults interested in purchasing or hiring vehicles.

We do not knowingly collect personal information from children without appropriate authorisation or another lawful basis.

If we become aware that personal information has been collected from a child in circumstances that do not comply with applicable law, we will take appropriate steps to address the situation.

13. International Data Transfers

Some of our website hosting, communication, or technology service providers may process information outside Kenya.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable Kenyan data protection requirements, including relevant safeguards where required.

14. Changes to This Privacy Policy

Redmark Automobile may update this Privacy Policy from time to time to reflect changes in our services, website operations, technology, or legal obligations.

Any updates will be published on this page with a revised “Last Updated” date.

We encourage visitors to review this page periodically.

15. Contact Us

If you have any questions about this Privacy Policy, how we process personal information, or how to exercise your data protection rights, please contact us.

Redmark Automobile

Website: https://red.thepremierhardware.co.ke/

Location: Kenya

Contact: Please use the contact form available on our website.

We are committed to responding to privacy-related enquiries and handling personal information responsibly.